ADFORUM

adforum à Cannes

GUERILLA URBAINE, STREET MARKETING, FILM BEAM ZONE POUR ADFORUM.

Le site ADFORUM .COM, référence dans le monde de la communication, a demandé à Ayrine  un positionnement pertinent pour sa présence au Festival de la Publicité à Cannes en 2007. Élogieux sur nos méthodes d’appréhender la communication, la pression était à son maximum ! Malgré tout, Ayrine a su répondre à cette demande, à travers un dispositif original.

ADFORUM
Sometimes it’s better to stay at home

ADFORUM / communication par Ayrine

adforum-communication-ayrine

ayrine

ADFORUM / street marketing par Ayrine

adforum-street-marketing-ayrine

ayrine

ADFORUM / film par Ayrine

adforum-street-marketing-ayrine

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ADFORUM /communication par Ayrine

adforum-communication-ayrine

ayrine

adforum à Cannes

LE DISPOSITIF MIS EN PLACE SUR LA CROISETTE.

Guerilla urbaine, Street marketing, Film Beam zone et surtout un concept fort:

Le concept :

‘ Sometimes it’s better to stay at home ‘
‘ Des fois, c’est mieux de rester chez soi ‘

Le concept s’appuie sur la vidéo d’une malencontreuse histoire arrivée à un gagnant d’un Lion d’Or au Festival de la Publicité l’année précédente.

Plan média

– Distribution des flyers sur la Croisette.
– Diffusion du film en Beam zone durant la montée des marches de la soirée de remise des prix.
– Élection du vainqueur sur le site adforum.com

ADFORUM
Sometimes it’s better to stay at home

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